The relationship among shopping motives, orientation and purchase intension: Theorical overview and research model

Shopping orientation is defined as a shopping lifestyle, emphasizing an individual way of purchase, and reflects on consumption perspective complex economic, social, entertainment phenomenon. Thus, it has been considered the best to understand nature consumers. In spite being important construct in marketing literature, nowadays, classification orientations inconsistent scientific community, especially with rapid growth internet, several are emerging. Therefore, this paper aims review some relevant theories previous empirical research determine typical current propose framework exhibiting relationship among antecedents (shopping motives) consequences (purchase intention) orientations. The findings indicated three main motives comprising control, intimacy, self-expression impacting seven orientations, namely quality, brand, recreation, novelty, price, convenience, impulse, all which collectively influence purchase intention. Furthermore, assumed mediating variable control impact This theoretical significant contribution for from management implications also recommended.